Posts made in February, 2025

The Role of an Auctioneer: Skills, Strategy, and the Thrill of the Bid

By Harry Ballin, Head Auctioneer at Windsor Auctions. As an auctioneer at Windsor Auctions, my day-to-day role is as varied as the unique items we bring to auction. Auction day is only one part of the picture – my job involves valuations and appraisals, relationship-building, and engaging with our community to create a rewarding experience for buyers and sellers. Here’s a look into the world of auctioneering, from preparing for sale day to adapting to an ever-evolving industry.   A Day in the Life: No Two Days Are Alike       People often ask what a “typical day” looks like for an auctioneer. The truth is, there isn’t one! Some days, I’m on the road appraising items from house clearances, and other days I’m running valuation mornings all over the local area. Many days, I’m managing our team, setting up auctions, or visiting clients. Community work is also a big part of what we do at Windsor Auctions. For instance, we frequently visit care homes, like Avery Care Home, to offer valuations for residents and their families – creating opportunities to connect with local collectors and share knowledge. Of course, some days are dedicated entirely to auctioneering. I get on the rostrum, calling out bids and managing the dynamic pace of the sale. These days bring a rush of excitement, as each bid pushes us closer to new ownership for each item, whether it’s a unique antique or a modern collectable.   Skills and Qualities That Make an Auctioneer   Auctioneering isn’t just about calling out bids; it’s about making every part of the experience lively and engaging. You’ve got to be quick on your feet, confident, and have a good sense of humour. Every auction day is a blend of showmanship and strategy – keeping the energy high while making sure that bids are fairly represented and prices are maximized. Empathy is another important quality. Many clients are going through big life changes, such as managing a loved one’s estate. It’s important to approach these situations with respect, understanding that the items we handle often hold deep sentimental value.   Preparing for Auction Day   Auction day preparation is about setting the stage for what’s ahead, which...